Implementasi Market Day dalam Menumbuhkan Karakter Kewirausahaan Siswa SD Negeri Ngadirejo 5 Kota Kediri
Abstract
This study aims to examine the role of Market Day activities in fostering entrepreneurial character among students at SDN Ngadirejo 5, Kediri City. The background of this research stems from students’ strong determination to pursue a better future despite their parents’ economic limitations and the absence of practical entrepreneurship-based activities at the school. This study involved fifth-grade students, who were considered developmentally ready to engage in project-based learning. Using a qualitative approach with observations and interviews, the Market Day program was implemented through three stages: preparation, implementation, and evaluation. The findings show that Market Day effectively fosters key entrepreneurial character traits, including responsibility, empathy, self-confidence, critical reasoning, creativity, enthusiasm, adaptability, and persistence. Overall, Market Day provides a meaningful learning experience and serves as an effective innovation for developing entrepreneurial character from an early age.
Keywords
Character Education, Elementary School, Entrepreneurial Character, Market Day, Project-Based Learning
References
Artiya, Y. S., & Supardi. (2024). Implementasi Market Day online sebagai media pengembangan Profil Pelajar Pancasila (Studi kualitatif di Kelas VII SMP Negeri 41 Jakarta). SECONDARY: Jurnal Inovasi Pendidikan Menengah, 4(3), 93–101.
Latif, A., Fahlevi, M. A., & Kurniawati, H. (2023). Meningkatkan kepercayaan diri siswa dalam kegiatan Market Day di Sekolah Alam Matoa Kota Depok. Pediaqu: Jurnal Pendidikan Sosial dan Humaniora, 2(3), 10088–10096.
Maya, A. (2023). Menumbuhkan jiwa kewirausahaan sejak dini membangun mental yang tangguh. TPET (Were Theory, Practice, Experience, & Talent Meet) Community Service Journal, 56–62.
Oktamarina, L. (2023). Pengaruh kegiatan Market Day terhadap keterampilan sosial anak usia dini kelompok B di TK Chiqa Smart. INNOVATIVE: Journal of Social Science Research, 3, 5555–5565.
Permata. (2024). The influence of Market Day activities on the value of honesty in children aged 5–6 years at One Roof Kindergarten Permata Hati Kembang Seri. Educational Leadership and Management.
Qomaruddin, Q., & Sa’diyah, H. (2024). Kajian teoritis tentang teknik analisis data dalam penelitian kualitatif: Perspektif Spradley, Miles dan Huberman. Journal of Management, Accounting, and Administration, 1(2), 77–84. https://doi.org/10.52620/jomaa.v1i2.93
Risna Dewi, N. W. ., Windayani, N. L. I. ., Arifin, A., Laia, B. ., & Sutajaya, I. M. . (2024). Membangun jiwa entrepreneurship dan kreativitas di sekolah melalui kegiatan Market Day berorientasi kearifan lokal. Cetta: Jurnal Ilmu Pendidikan, 7(2), 100–112. https://doi.org/10.37329/cetta.v7i2.3221
Saaadah, S. S. (2023). Membangun karakter kewirausahaan melalui kegiatan Market Day di kelas 5 SDN Cimekar. Daya Nasional: Jurnal Pendidikan Ilmu-Ilmu Sosial dan Humaniora, 20–27.
Sari, U. T. (2022). Pengaruh karakteristik wirausaha dan komitmen wirausaha terhadap kinerja usaha. Management Insight: Jurnal Ilmiah Manajemen, 274–287.
Sholihatul, S. (2025). Innovation of business curriculum in elementary schools: Implementation of Market Day and Business Day activities. JMPID (Jurnal Manajemen Pendidikan Islam Darussalam), 79–98.
Sormin, Y., Ananthia, W., & Furnamasari, Y. F. (2025). Penerapan model pembelajaran PJBL dalam meningkatkan kreativitas siswa melalui kegiatan Market Day. Pendas: Jurnal Ilmiah Pendidikan Dasar, 10, 1351–1362.
Susmawati, E. (2021). Penerapan pendekatan quantum (Quantum Teaching and Learning) mata pelajaran dasar-dasar akuntansi untuk meningkatkan prestasi belajar siswa kelas X SMK. Jurnal Pendidikan Ekonomi Akuntansi Kewirausahaan, 46–56.
Wirastika, S. (2016). Pengaruh karakteristik kewirausahaan terhadap kinerja usaha mikro, kecil, dan menengah (UMKM) gula aren di Kabupaten Lombok Barat. Jurnal Penyuluhan, 51–60.
Yanti, A. (2019). Pengaruh pendidikan kewirausahaan, self-efficacy, locus of control, dan karakter wirausaha terhadap minat berwirausaha. Maneggio: Jurnal Ilmiah Magister Manajemen, 2(2), 268–283.
https://doi.org/10.30596/maneggio.v2i2.3774
Yusnia, Y. (2024). Market Day: Strategi menumbuhkan literasi finansial pada siswa SDN 88 Kota Bengkulu. Social, Humanities, and Educational Studies (SHES): Conference Series, 376–382.
Published
How to Cite
Issue
Section
Copyright
Copyright (c) 2025 Eunike Rose Mita Lukiani, Shinta Maya Shafa
The author(s) retain full copyright of this work. The copyright holder grants the journal the right of first publication and the right to distribute the work under the terms of the selected open-access license.
License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
All published content in Takuana: Jurnal Pendidikan, Sains, dan Humaniora is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License (CC BY NC SA 4.0). This license allows others to share, copy, redistribute, and adapt the work for non-commercial purposes, as long as proper credit is given to the original author(s) and source, and any derivative works are distributed under the same license.
Attribution must include a clear citation of the original work and a statement indicating whether any changes were made. Commercial use is not permitted under this license and there is no additional legal or technological restrictions may be applied. For more information about the license terms and permissible use, please refer to the full license text available here.
